Vermont employees of Green Mountain Coffee Roasters, Inc. will sponsor and participate in their seventh annual River Cleanup event, in conjunction with American Rivers’ National River Cleanupâ ¢, a nationwide effort to keep America’s waterways clean. From August 1-5, employee volunteers will use paid time off to pick up trash in and around Vermont’s Winooski River.”River Cleanup is GMCR’s most popular volunteer effort, and one way we make a difference in our hometown community,” says Paul Comey, GMCR’s Vice President of Environmental Affairs. “Clean water is important for both healthy communities and a good cup of coffee, so we are proud to support the River Cleanup for the seventh year in a row.”The annual River Cleanup event is part of the company’s Community Action for Employees (CAFE) program, which allows employees to spend up to 52 hours a year volunteering for nonprofit and community-based organizations during normal work hours. During its 2010 fiscal year, GMCR employees volunteered 14,878 hours through the CAFE program.Over 150 GMCR employees participated in last year’s River Cleanup, and the group removed 130 tires and four and a half tons of trash and scrap metal from the Winooski River. GMCR employee river cleanup efforts have also recently taken place on the Tennessee River in Knoxville, TN, with additional cleanups planned for other sites beginning in 2012.This year marks the 20th Anniversary of National River Cleanup, which is considered to be the most successful stream cleanup program in the country. Sponsored by American Rivers, this popular annual event raises public awareness of the magnitude of trash accumulating in our nation’s waterways. Last year alone, more than 300,000 volunteers removed 1.2 million lbs. of trash from 76,000 miles of streams and rivers. For more information or to find a cleanup, visit www.AmericanRivers.org/cleanup(link is external).About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating at least five percent of its pre-tax profits to socially and environmentally responsible initiatives. WATERBURY, Vt.–(BUSINESS WIRE)–
Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.