#boscon2017: The room for growth in cricket betting

first_img Kindred: Spelinspektionen has failed in its management of Swedish marketplace June 11, 2020 StumbleUpon Related Articles Share Unibet backs #GoRacingGreen as lead racing charity  July 28, 2020 Submit Kindred marks fastest route to ‘normal trading’ as it delivers H1 growth July 24, 2020 Share The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting ball by ball, I actually believe that there is nothing wrong with the game in terms of a betting product.”Smith was talking at the 2017 Betting on Sports conference, as part of a panel that analysed Unibet becoming an official betting partner for Warwickshire CCC, epitomises a new wave of interest in the shorter format of the game. Matthew Glazier, managing director, Bookies.com said: “Cricket falls somewhere in the middle of the popular betting sports, it can’t necessarily be described as a complete fringe sport but at the same time it’s not synonymous with betting, cricket as a sport, particularly in the test match format doesn’t lend itself out to betting, so it’s somewhere in the middle for a reason.”Glazier added: “Although it’s a sport that will probably never achieve a rapid growth, the T20 format of the game does help it lean towards a younger audience from a betting perspective.”Founder and managing director of Living Sports Ltd Dave Tharp went onto state his belief that ‘cricket is a sport that innovates all the time’ adding that ‘there is still a great deal of opportunity for bookmakers to come and talk directly to the consumer in the stands.’last_img read more