Of Truth and Music: How Verity is getting the brand back together

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Aaron PassmanIf you don’t know the meaning of the word “verity,” that may change soon, thanks to a campaign from Verity CU here that uses local bands and artists to boost brand awareness at the $454 million credit union.According to Melina Young, director of marketing, last year the credit union’s board directed the executive team to increase positive brand awareness in the credit union’s market. According to Young, that was new ground for Verity.“We’ve never really measured brand awareness before,” said Young. “We knew ours was less than we wanted it to be, especially in the backyard of BECU it’s kind of hard to compete out here. There are so many financial institutions in Seattle and BECU being so well-known and well-loved in the community. So looking at all of what we were needing to do and accomplish, we realized we wanted to switch from product marketing to brand-based marketing.”Verity worked with Spokane, Wash.-based marketing firm Boom to do a brand audit, focusing on different geographic locations the credit union served — or was planning to serve through branch expansion — and what was important to the people in those areas. continue reading »last_img read more

Brong Ahafo based youth coach makes Arsenal FC/WorldRemit coaching programme final shortlist

first_imgInnocents Yeboah-Num has made the six finalists selected by Arsenal FC and WorldRemit for new “Future Stars” youth coaching programme.Innocents founded Madonna Sporting Club in Abease in the Pru West District of the Brong Ahafo Region and he is  Passionate about football.He has been teaching under 12, under 15 and under 17 teams for the last seven years.A panel of judges from Arsenal Football Club and its official online money transfer partner, WorldRemit selected the six coaches from across Africa who will now compete in a public vote on futurestars.worldremit.com for the chance to attend an exclusive training programme with Arsenal Soccer Schools in London – fully sponsored by WorldRemit. A key part of the successful coach’s training at Arsenal will focus on how they will use the opportunity to build a lasting legacy in their home country. The finalists have therefore been selected based on the strength of their existing contribution to the community as well as their plans and ability to pass on their new skills on their return home.The six coaches were chosen from a shortlist of 25 individuals who were selected by the judging panel earlier this month. One in six of the 25 shortlisted coaches were women and, as the programme moves into the final selection phase, Tersia Davids from South Africa becomes the one woman amongst the six finalists to face the public vote. Simon McManus of Arsenal Soccer Schools said: “Arsenal has the most successful women’s side in England and is actively involved in encouraging greater participation from females in the game regardless of age. We were very impressed by the work that all these coaches were already doing in their community and the work of the women coaches further emphasizes the positive impact that encouraging more women to get involved in coaching can have. We hope that their success will encourage more women to follow their lead.” Andrew Stewart, Managing Director Middle East & Africa at WorldRemit said:  “Our business is all about helping our customers’ financial support for their community to go further. We hope that by shining a spotlight on the way these coaches are using football to benefit their community, we can help their efforts to go even further still.  “The power of sport to bring communities together and create positive social change was one of the key reasons for entering into a partnership with Arsenal. This programme has highlighted just how powerful sport – and our partnership – can be and the immense potential in this area. This is something we are now looking to build on further.”—last_img read more

Lakers losing streak reaches six after 102-86 rout in Portland

first_imgBut for now, the Lakers’ on-court struggles continued.The Trail Blazers (35-18) showed off their depth, led by Wesley Mathews (20 points) and LaMarcus Aldridge (18 points). The Lakers also shot only 36.3 from the field, including a scoreless Jeremy Lin (0 of 6) and Carlos Boozer shooting 1 of 11. Rookie guard Jordan Clarkson posted a team-leading 17 points on 6-of-14 shooting and four assists in what marked his 10th consecutive start. “I’m not going to go so far to say he can be a starting point guard,” Scott said of Clarkson. “He can definitely play and be in the rotation.” Yet, Clarkson starts for the Lakers as the team reaches a development stage. That explains why Clarkson will spend the break in his hometown in San Antonio working out at his alma mater, Wagner High School. He will then return to Los Angeles on Sunday to work with Lakers veteran guard Steve Nash, who missed this season because of a back injury. “We’ll probably watch some film and then go from there,” said Clarkson, who also worked with Nash two weeks ago.As for the Lakers? Their issues hardly seem as correctable, leaving the Lakers eager to enjoy their All-Star break even if the escape provides only a temporary solution. “I was scared more than anything. I thought it was my Achilles and this is over with,” said Young, who posted 12 points on only 4-of-12 shooting. “As I gathered my thoughts and started walking, I was fine.”Young left the locker room with a mild limp, but he remained adamant the injury would not affect his All-Star break. “I’m not missing Hawaii. I’m not missing dolphins,” said Young, referring to his story that he nearly drowned after riding on a dolphin last summer. “I’m gonna go get my revenge on some dolphins.”Usually, the Lakers participated in All-Star weekend. But Kobe Bryant played only 35 games before suffering a season-ending shoulder injury. The Lakers are also on pace to have their worst record in franchise history. Instead, the Lakers hope the added time off will ease their minds and heal their bodies. Beyond Young’s health, the Lakers also believe forward Jordan Hill will return for Wednesday’s practice after missing the past five games because of a hip flexor strain.“Go wherever you’re going to go and try to have a good time,” Lakers coach Byron Scott said. “Hopefully you come back with a different sense of purpose.” PORTLAND >> The vacation getaways and extended time at home might give the Lakers both some rest and distance from a taxing season.But before the Lakers could enter the nearly week-long NBA All-Star break enjoying their various destination spots, two awfully familiar developments emerged.The Lakers suffered another loss, a 102-86 defeat to the Portland Trail Blazers on Wednesday at Moda Center, adding a new dent in the purple and gold’s armor. The Lakers (13-40) lost six consecutive games and 15 of their past 16. They also dropped 11 consecutive road contests, setting a franchise record that the 1957-58 and 1963-64 teams previously owned. The Lakers also suffered another injury amid a season full of them. Lakers forward Nick Young stayed in the locker room during the fourth quarter after he strained a tendon in his left foot. Young showed discomfort after fouling Portland guard Steve Blake with .02 seconds left in the third quarter. Young limped over to the bench before heading to the locker room. center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more