special correspondent Zhang Mengjie Beijing reported
the first comprehensive deployment of rural e-commerce documents officially landed.
August 31st, the Ministry of Commerce, the national development and Reform Commission, Ministry of industry and other 19 departments jointly issued the "opinions on accelerating the development of rural e-commerce" (hereinafter referred to as the "opinions").
"this is the Ministry of Commerce for the first time put forward the development of rural electricity supplier, although the industry called blue ocean, but the first half of this year, China’s rural agricultural products sales of electricity suppliers accounted for only about 2.5%, and other areas of electricity sales accounted for more than 20% in general," said the Ministry of Commerce Electronic Commerce Research Institute deputy director of the research department of Zhang Li in an interview in twenty-first Century economic report.
and this year the central document proposed to support business, logistics, trade, finance and other enterprises to participate in the construction of "agricultural e-commerce platform compared to the" opinions "of social capital and open up more, not only to encourage the development of various types of capital in rural areas of e-commerce, and further puts forward clearly" support, logistics, trade, business finance, postal, courier and other various types of social capital to strengthen cooperation".
policy frequently overweight rural electricity supplier
as a new business model, from 2010 to 2015, the development of electronic commerce, strengthen the agricultural e-commerce platform "," e-commerce in rural comprehensive demonstration "content clearly appeared in the central document.
this year, rural business support policies continue to overweight. In May, the State Council issued a special "on the development of e-commerce to accelerate the cultivation of new economic power"; then the Ministry of Commerce have also developed the "Internet plus circulation" action plan ", a clear 1-2 years, in the creation of 200 foster e-commerce into the countryside comprehensive demonstration counties, demonstration county of e-commerce transactions in the existing on the basis of an average annual growth rate of not less than 30%.
days ago, 200 counties in 26 provinces of the central government has allocated mainly to the central and western regions of the 3 billion 700 million yuan of funds to support the comprehensive demonstration in 2015 to carry out e-commerce in rural areas.
not only provides the rural electricity supplier promotional platform for the sale of agricultural products, but also to further open up the supply chain of agricultural products, to "go out" and two-way expand rural consumer market, but in the WWW Business Analyst Cui Pengliang seems to benefit farmers, their own factors of agricultural product quality guarantee period short characteristics and transportation efficiency based on Internet for farmers more publicity platform, online and offline consumer driven essence is not obvious".
and the China e-commerce development trend like a raging fire in a population of nearly 600 million rural consumption presents "big market", "small farmers" asymmetric pattern, the development of rural electricity supplier is still in the initial stage.
rural electricity supplier penetration is still very low, to be known as the electricity supplier CPU logistics costs, for example, in some places a single distribution costs are 10 yuan, or even more than the business