China social stratum in the layer is the most basic, most important, that is Chinese the civilian class, as the people we love most is usually can buy both economic and practical things, so promotion has become our love, and this is one of a kind of interaction between businesses and consumers the way of marketing. Food and beverage business process is not static, but also need to do some activities to enliven the atmosphere of the restaurant, so as to attract more customers, how to do a good job in food and beverage promotions discount?
1, limited discount
business hours can be divided into peak and low peak stage. Business hours at a low peak, in order to attract customers into the store to buy goods, can be launched the "limited discount", i.e. within a certain period of time, the launch of several discount merchandise, enhance popularity, stimulate customers desire to buy. Time limit discounts are also used for foods that are fresh, such as bread, food, vegetables, etc..
2 discount coupon discount
coupon discount refers to the chain stores to provide consumers with coupons, consumers can enjoy the discount coupons directly, this is one of the commonly used strategies of price promotion. It not only has the "low price" promotion effect, but also make consumers have the desire to buy. Coupons are often printed by a manufacturer or company, and consumers can enjoy a discounted price for a given item by cutting off a coupon. Spring advantage is: can stimulate the enthusiasm of consumers to buy; attract new consumers to join. The disadvantage is: easy to employee fraud, and if the discount commodity attraction is not high, can not produce the desired effect.
3, seasonal discount
many commodities can use seasonal discounts to achieve seasonal consumption climax, such as drinks, clothing, home appliances, food, etc.. The use of price discounts in the sales season can promote sales, increase sales; in the off-season, the use of price discounts can be clearance, to prevent the backlog, reduce the loss of warehouse.
4, cumulative discount
cumulative discount is a discount offered by chain stores for many times. This is a long time activity. The most typical example is presented according to the customer shopping points, its approach is: consumers in the store to a one-time spending hard yuan, we can get the integral ticket, every vouchers as an integral point, collected some points to start with prizes. The more points, the higher the value of prizes. As a result of the purchase of goods to the chain of the majority of consumers in the vicinity, this method can increase the number of consumers to shop, and increase consumption, so the stability of consumer groups, has an important role. Its advantage is to reduce the cost of promotion, increase the number of transactions, can show the difference advantage with other stores. Lack of